I remember visiting the state newspaper and discussing the role of the press and media while watching the actual newspaper printing, rolls of paper whirling around conveyors and the “weird” smell. I also recall a New Media segment in a high school freshman English class in which we studied the different types of media messaging and propaganda. My key takeaway from my early media training was twofold: Media is always trying to persuade, and there is always someone doing the persuading, for some reason.
I think on some level we suspect/know that this absurdity—of (mis)identifying people by skin color—is technically wrong, weird, and compelling us to perpetuate it. Seemingly, withstanding the overt, subtle, and almost invisible assault by white supremacy (meaning white supremacists, the people) requires such perpetuation because, under such domination, the constant withstanding becomes life.